Streetwear is the future of casual dressing. Whether you want to call it Sports-luxe or Athleisure (athletic-leisure, get it?), simple athletic clothing adapted for daily wear is an essential part of any modern man’s wardrobe. It is not a fad or a trend but actually has more to do with lifestyle than fashion. Born out of the surf culture of the 70s, streetwear has been dominated by Nike ever since the conception of the Air Jordan brand, through their monopoly in worldwide sneaker sales. With the rise in sales of apparel from sports franchises in the 90s and the way hip-hop artists and celebrities embraced these products was a huge boost to the streetwear scene.