Nike Air Presto – The Archetypal Sock-Runner

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Minimalist sock-like runners are all the craze now but I think that the archetype of all these modern day runners was actually made sixteen years ago. Tobie Hatfield, creator of the Nike Free and Tinker Hatfield’s brother, co-designed the Presto to be a shoe which would enable the wearer to take control of the shoe, rather than the other way round. This meant flexibility, lightness and loads of comfort. Sound less like a shoe and more like a t-shirt? Read on to find out more. Read More…

American Swan Spring/Summer ’16 – 5 Summer Looks

floral bomber american swan air max 90

American Swan has a new SS16 collection out for which they did a campaign with Bollywood actor Sidharth Malhotra and put together 5 looks from the collection. I was asked to extend those looks further and here’s what I came up with! Read More…

Nike Air Max BW Ultra

Happy Air Max Day folks! After the Air Max 1 and Air Max 90 Ultra releases, Nike has turned to another classic runner, the BW, to give it the weightless treatment. And they have yet another winner. Check out the video above for a sneaker review and to see what I did for Air Max day, and read on for the full review! Read More…