Say hello to the only sneaker you’ll need this summer. Cause by the end of the summer, these will be nigh unrecognisable and go the way most triple white kicks do. They probably call these the Pure Money IVs because you will need a lot of funds to keep buying fresh pairs, I mean these aren’t AF1 lows you know. The picture above does a lot of the talking for these but if you aren’t sold yet read on for a full review.
Materials on these are A+ and to start with, get a look at that beautiful textured leather on the toe. They’ve used that exact leather throughout the shoe except for the rear quarter and you do get a strong whiff of leather as soon as you pop open the box. The toe seems to have been slimmed down a little, giving these a sleeker OG-like profile as well, compared to retros from recent times. The mesh panels on the side are actually quite breathable, which helps. The over-molded mesh is said to yellow quickly but I’m yet to find that out.
Moving to the back of the shoe, the collar and the heel tab are done in white synthetic leather as opposed to natural leather used everywhere else, including on the wings. There is an embedded air unit in the forefoot and a visible air unit in the heel. Of course, this shoe was designed by Tinker Hatfield, who also designed the Air Max 1, which released in 1987, two years prior to the Air Jordan IV. The midsole is polyurethane and offers very little cushioning inspite of the Ortholite insole. Retro Jordans make you feel great but are not kind to your feet.
These come with leather pull tabs that say ‘PURE $’ in embroidery. This particular detail is rarely seen on Jordan IVs, known exceptions being the Eminem Encore IVs and the Alternate 89 IVs. Do not touch with dirty fingers. Jordan Brand released a Retro+ Air Jordan IV in 2000 with chrome wings, minus the mesh panels and then dropped this exact model later in 2006. An identical pair dubbed the ‘Silver Anniversary‘ also dropped in 2010. So this is effectively the third time these are dropping but I think they should do this retro at least every two years because of how dope the IV looks in triple white. There is a Pure $ III as well.
These feature an all-white outsole with a silver jumpman. The Air Jordan IV was the first Jordan model to feature multi-directional herringbone traction and I’m sure these would be great to ball in, but there is no way I will.
Another thing to note is the silvery sockliner – a white sockliner would get dirty quick so it’s just one less thing to worry about. Thanks JB!
The Air Jordan III, which some say is the best Jordan shoe ever, was instrumental in refreshing the Jordan line with a focus on performance and keeping MJ with Nike. Tinker Hatfield managed to top that in 1989 with the Air Jordan IV. Everything from the ‘Flight’ script under the Jumpman, to the supportive wings and the mesh panels screams performance and quality. However, some do say that the design of the IVs is a little over the top. Screw them.
Jordan Brand has been killing it with all the IV’s this year especially the KAWS IVs, which are nigh unobtainable but probably will make SOTY. These are still available at most overseas retailers but if you guys missed out on these you can check out the Air Jordan IV ‘Alternate Motorsports‘ which drop June 17th or wait for the ‘Bred‘ drop later this year. Either way if you’re an Air Jordan IV fan, 2017 is a great year!
Photos by Gaurav Karki